Support Our Efforts: Renew Music
Independent label and artist support agency Ropeadope announces the launch of Renew Music – an initiative to help musicians navigate the paradigm shift caused by the Novel Coronavirus (Covid19).
The music business was already a formidable challenge for independent artists, who were juggling part time jobs, touring, and recording new music to make ends meet. With tours canceled and travel almost impossible, artists are faced with a substantial decline in revenue that threatens their immediate financial stability. The post-coronavirus world will be especially challenging for live events, a further threat to their long term financial stability. These factors have the potential to interrupt the flow of music that we all enjoy as a positive and uplifting part of our lives.
Renew Music seeks to assist artists in the process of navigating this future, to help them create quality online content and to develop new content distribution and monetization strategies. Online content has in the past been expected by consumers for free or near free, but now that we are facing a global pandemic a new wave of content can and must be created that commands a price.
“‘The volume of fund-raisers, and the daily calls for financial support for musicians, can be stitched together to reveal a silent plea, one that suggests we should look at the current crisis as a mandate to move away from a broken economic model that condemns those who pursue a creative life to poverty. As musicians and artists rally, offering us bedroom performances and curated playlists, we have a chance to rethink our relationship with them. Or, at the very least, consider the status quo that awaits them once this crisis subsides.’ ”
— The New Yorker
Your donation will help build a fund to offer direct support for musicians who have lost income from canceled tours and classes. Renew Music will offer $500 grants to each artist who can show loss of income (and has received less than $2000 in other grants or donations). 90% of the fund will be distributed to artists, with distribution happening on a weekly basis. Applications will be screened carefully, and results will be posted online at ropeadope.com/renew-music.
Large donors can arrange a private meeting by emailing Louis@ropeadope.com.